By Euan Burns With each passing year, football becomes even more of a pay-to-play sport and one of the best ways for a European team to make money is to win the continental tournaments. The three UEFA competitions, the Champions League, Europa League and Europa Conference League, can be very big earners for the clubs involved, although the Champions League really is a different beast when compared to the Europa tournaments. When an underdog makes it to the latter stages of the Champions League, it is not the prospect of winning it that really excited the decision-makers at the club. It is the …