*Written by Mae Cornes* Today’s fiercely competitive entrepreneurial game poses two challenges: seeking innovative strategies to captivate the target market and understanding the changing consumer behaviors and preferences. Consumers now turn away from generic advertising messages and likely engage with brands that recognize them as individuals, understand their preferences, and offer solutions that meet their needs. This is where location-based marketing (LBM) can provide businesses with a new significant advantage. By adopting location-based strategies, companies can differentiate themselves…
