Rumours are swirling of several big changes expected to be made in Sunderland over the next couple of seasons. Sunderland confirmed today that they have begun a long-term partnership with Fanatics, a global digital platform and leader in licensed sports merchandise. The statement made by the club explains that the new partnership will ‘enhance the shopping experience’ for fans, which will also see a new retail store open at Black Cat House. Commenting on the new partnership, SAFC’s Chief Brand and Commercial Officer David Bruce said: “We are committed to raising the game for our fans and provi…
