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The Q1 earnings season is nearly over, and we certainly have some interesting data points to consider. While the percentage of companies reporting positive earnings surprises is slightly higher than historical averages, markets’ reaction to earnings has been quite nuanced. In its report, FactSet noted, “To date, the market is rewarding positive earnings surprises reported by S&P 500 companies slightly less than average while punishing negative earnings surprises reported by S&P 500 companies more than average.” One of the names that crashed after reporting earnings was Starbucks (SBUX), which …

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