Love Island has decreased in popularity by a whopping 36 percent, a recent study shows. Having watched the dating show since 2019, it’s slowly become more controversial, and it’s obvious why. Although Love Island just received its highest viewing figures in two years, its popularity has dwindled since its launch in 2015. Back then, cancel culture and body positivity were not as prominent as today. Love Island is nowhere near as popularLove Island has decreased in viewing figures by 36 percent since 2015, a study by CyberGhost VPN shows, with the average IMDb rating continuing to fall over the …