Breez, a leading cannabis brand, is making waves as it expands from California to Illinois. We spoke with Austin Hice, Breez’s co-founder and CEO, to understand the strategies and innovations behind their success, despite the challenges of transitioning between states. Strategic Expansion And InnovationsBreez’s move to Illinois from California has required adapting to new challenges, particularly the harsh winter weather. However, the core strategy remains consistent: creating exceptional products that customers love and share. According to Hice, “ROI usually comes down to making products so g…