Oddity Tech (ODD) is a tech-enabled beauty and wellness company, currently valued at a market cap of $2.5 billion. The Israel-based company leverages artificial intelligence (AI) to develop a range of cosmetic products. Founded in 2018, it has already created a niche following with direct-to-consumer brands such as Spoiled Child and II Makiage. Oddity’s primary goal is to disrupt the legacy beauty market and replace the in-store experience by using data and AI tech to introduce brands and make personalized product recommendations. The company says its proprietary technology and the billions of…