The COVID-19 pandemic accelerated a trend of customers opting for online shopping rather than retail. Amid a general stagnation of online shopping growth, one small subset of e-commerce has far outperformed the broader online marketplace. Industry Trends: The overall e-commerce industry has seen mixed signals in 2024, according to a report filed by Similarweb. Overall growth in desktop and mobile e-commerce visits grew by 1.4% year-over-year. Visits dropped previously dropped by 3% in 2022. The effects of inflation have acted as substantial headwinds for e-commerce sales. As prices have risen,…