Microsoft’s strategy in EMEA (Europe, Middle East and Africa) is moving away from traditional Xbox consoles, according to a July 12 report by The Verge. The report suggests that Microsoft may consider stopping console sales in the region entirely, focusing on promoting its cloud gaming services, Xbox Game Pass subscription, and controllers.
This coincides with Microsoft’s recent emphasis on cloud gaming and platform diagnostics. The company has previously emphasized that players don’t necessarily need an Xbox console to enjoy Xbox games, as many new releases are coming to PC as well. The Verge report quotes sources as saying that Microsoft has made an internal decision to adjust its strategy for promoting and releasing games, potentially reducing the emphasis on the Xbox console itself.
This move could be a strategic shift to a subscription-based model. The report mentions Microsoft’s efforts to promote its Game Pass subscription, which offers access to a library of games at a reduced price, especially for new users. By focusing on cloud gaming and subscriptions, Microsoft may be looking to reach a wider audience that won’t necessarily buy a dedicated console.
However, it is important to note that this is just a report and Microsoft has not officially confirmed any plans to discontinue Xbox consoles in the EMEA market. We will have to wait for further announcements from Microsoft to know exactly what their future strategy is in the region.
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