By Mark Scott The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, innovation, and transforming customers into advocates. But what do they mean in reality, and how can brands that want to connect with sports fans follow best practice. Know your audienceAuthenticity starts with know…