Food giant Mars has announced the start of cooperation with January AI, a company that develops an artificial intelligence platform based on digital twins. The partnership aims to explore new opportunities in food production and analyze consumer preferences.
January AI in cooperation with MARI (Mars Advanced Research Institute) will use artificial intelligence (AI) to predict consumer reactions to various food products. In particular, digital twin technology allows creating virtual models of food products and predicting consumer reactions without the need for actual consumption.
The technology developed by January AI is based on sophisticated machine learning algorithms and large amounts of data on human metabolism. It allows predicting the body’s reactions to various foods, taking into account the individual metabolic characteristics of certain groups of people. This opens up new opportunities for creating personalized nutritional recommendations and developing products optimized for different consumer groups.
The use of AI and digital twins will make it possible to analyze large amounts of data on consumer habits, evaluate results, and predict future trends. The company is convinced that this approach will transform the process of developing new products in the food industry, allowing it to create innovative solutions that meet both current needs and future consumer expectations. In particular, the demand for healthy and personalized nutrition.
“This collaboration is an important step for the food industry. Utilizing artificial intelligence to generate new ideas and understand consumer reactions could have a significant impact on the future direction of research and development in our industry,” said Darren Logan, vice president of research and scientific discovery at Mars.
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