In the US presidential race, candidates use not only rational arguments against each other but also positive and negative emotions of the electorate. RBC-Ukraine explains what techniques Kamala Harris and Donald Trump have in their arsenal and how they work. Contents Trump and Harris are two oppositesDiscrediting and criticizing each otherArchetypes used by Trump and HarrisTrump and Harris are two opposites In the US election, Donald Trump and Kamala Harris are not only opposing the programs of candidates with different visions of the future of the United States. These two candidates also repr…