Even Aston Villa’s world renowned Monchi is finding out what happens when you take on West Ham technical director Tim Steidten in the transfer market. When it comes to sporting directors Aston Villa have one of the best around in Monchi. But West Ham’s technical director Tim Steidten is showing he belongs in that company. Coveted by Spurs, Chelsea – and for a time Liverpool – before being appointed by West Ham, Steidten is slowly transforming the Hammers’ approach to recruitment. West Ham have been something of a running joke in the transfer market over the years. An incoherent, scattergun app…