Macworld Sometimes it feels like the big tech companies have lost the script about how to make things that people really want. Take Apple Intelligence. Apple Intelligence may very well end up being a boon for Apple’s platforms. Certainly, anything that improves Siri is going to be a welcome addition. Still, there’s a fair amount of evidence that no one wants this stuff. For example, CNN reports that, “brands should avoid this popular term. It’s turning off customers” That “term” is not what I thought of, which was “mouth feel.” Turns out it’s “AI.” If you don’t believe me, then maybe you’ll be…