By Bethany Wales London-listed homeware retailer Dunelm has seen its sales tick up despite its customers facing “competing demands” for their disposable income. The Leicester-headquartered firm saw its overall revenue climb to £1.7bn in the 12 months to 29 June 2024, up from £1.64bn the previous year—growth of 4.1 per cent. This increase was largely driven by 6.2 per cent in the volume of goods sold and an expansion of its digital footprint. Online sales accounted for 37 per cent of total revenue, up from 36 per cent in the prior year. Dunelm also reported a strong gross margin of 51.8 per cen…