While some enterprises are already reporting AI-driven growth, the complexities of data strategy are proving a big stumbling block for many other businesses. Recent research by Vanson Bourne for Iron Mountain found that 93% of organizations are already using genAI in some capacity, while Gartner research suggests that genAI early adopters are experiencing benefits including increases in revenue (15.8%), cost savings (15.2%) and productivity improvements (22.6%), on average. But on the flip side, the Vanson Bourne survey found that sourcing, protecting and preparing data from physical and digit…