Amazon.com, Inc. founder and the world’s second richest person with a net worth of $209 billion currently, Jeff Bezos built the e-commerce giant using customer satisfaction as a key strategy. What Happened: The “Bezos Effect” on customer experience is undeniable. Few have championed customer-centricity and prioritizing the experience more than Amazon’s founder. Bezos was known for keeping an empty chair in meetings to symbolize “The Customer” as the most important person in the room. He once famously said, “If you make customers unhappy in the physical world, they might each tell 6 friends. If…
