Learn more

By Clare Nuttall in Glasgow Six years ago, bne IntelliNews explored the spread of fast fashion into new frontiers, highlighting how major Western fashion retailers like Inditex and H&M had largely focused on larger emerging markets, with the number of stores broadly correlating to the GDP of each country. At the time, only Romania, Southeast Europe’s largest economy, saw significant penetration from these fashion giants. Today, while the Balkan markets remain small, international fashion chains are steadily gaining ground, with several new store openings in recent years. However, this expansio…

cuu