Learn more

By Anna Moloney Luxury house prize draw Omaze has found booming success in the UK, but not everyone’s happy about it. Anna Moloney examines why “What would life be like if you won this luxury house in London?” asks a gleaming blonde presenter on Instagram wafting around a £5m industrial chic Hackney property, that could be yours. If that sounds familiar, you’re not alone: this is Omaze, the luxury property prize draw that promises the chance to win your dream home, and the accompanying high-flying lifestyle, with a swish of its magic wand (or, more accurately, a minimum £15 online entry). The …

cuu