By Frank Dalleres The English Football League (EFL) is calling for businesses to join its first innovation programme and develop their products by working with its 72 professional clubs. The EFL Innovation Lab is a partnership with corporate innovation specialist L Marks aimed at “suppliers, start-ups and scale-ups” and targeted at four key areas of business. They are engaging with new fans, improving processes, unlocking data insights and an open category for other companies who believe they can offer “game-changing solutions”. “We’re incredibly excited by the potential of the Innovation Lab,…