Formula 1 will look a bit different in 2025 when French conglomerate LVMH will be everywhere in the paddock. The luxury empire is home to several high value brands including Moët and Chandon and Louis Vuitton, and is set to be part of the F1 brand after owner Bernard Arnault inked a 10-year deal. The scale of their sponsorship is rumoured to be in the £800 million region, and will also cover the rights to the championship’s official timekeeper which is currently Rolex. Rolex joined F1 in 2013 and has been a big presence, with their clock always displayed moments before a race formation lap is …
