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By Katie Catherall Building their own narratives, experimenting with fashion choices and gaining the confidence to test boundaries – modern day footballers have created their own definition of style, regardless of what people think. Whether it’s styling luxury brands at London Fashion Week, showing up to training camps in risque outfits or creating their own line of apparel, footballers are taking ownership of the fashion world and influencing fans all over the world. But what has caused this growth? Why are fans interested in football fashion? 90min caught up with Footballer Fits founder Jord…

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