“Partying hasn’t gone down. Stress and anxiety have not diminished, especially with this upcoming election. But the beverages consumers are reaching for have changed, and they’re seeking alternatives,” Diana Eberlein, chair at the Cannabis Beverage Association kicked off the discussion at the recent Benzinga Cannabis Capital Conference in Chicago. “Hemp-derived THC beverages are playing nicely in the same sandbox as alcohol, while they’re also developing strategies to be the gateway for other cannabis products and supporting the dispensary channel, so everybody in here wins,” Eberlein added. S…
