April Wachtel started working in restaurants when she was 13 and went on to bartend for over a decade before becoming a brand ambassador for Bacardi, then a consultant for Diageo. Since she’s taught over 12,000 students how to make cocktails, it made sense for her to create Cheeky Cocktails. However, Wachtel didn’t have that aha moment that other founders may have experienced. “It was a series of observations over many years in hospitality. Firstly, I knew people cared deeply about hosting and sharing with friends and family, and craft cocktails were intimidating and inaccessible to most. Seco…
