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By Amber Murray Brand Architekts, the beauty specialist behind British brands including Skinny Tan and Super Facialist, has reported a fall in sales as it pivots to fewer, bigger brands. The company reported an underlying loss of £0.4m compared to a loss of £1.2m for 2023, while its gross profit margin increased 1.5 per cent to 41.2 per cent. Sales for the year ended 30 June were £17m, down 15 per cent from £20.1m in 2023. Brand Architekts said the drop in sales was due to cutting unprofitable brands, the tail end of the cost-of-living crisis, and the unseasonably wet spring. However, its flag…

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