Back in 1994, Jeff Bezos almost called Amazon something entirely different — “Relentless.” What Happened: Bezos loved the name so much that he even registered relentless.com (go ahead, type it in your browser — it still redirects to Amazon today). But here’s the thing — his friends weren’t exactly thrilled with the name. They thought it sounded a bit too aggressive, maybe even sinister. So Bezos went back to the drawing board and eventually landed on “Amazon,” inspired by the world’s largest river — a pretty fitting name for what would become the world’s largest online marketplace. See Also: J…
