When IBM this week introduced its genAI program for consulting, it didn’t reveal any meaningful differentiators when comparing its offerings to what every consulting firm, and enterprise, is already doing with genAI. But it did talk about cost implications, and implied that CIOs would be better off using the vendor’s systems, even with the Big Blue markup. Analysts pointed to the argument as a key reason why CIOs need to put in place strict criteria and questions to help them determine, on a case-by-case basis, when it makes sense to pay for a partner’s AI systems and when it doesn’t. Mohamad …