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Not for the first time Toyota is using the SEMA (Specialty Equipment Market Association) exhibition in Las Vegas, Nevada to showcase its custom design and engineering prowess, this year unveiling a pair of highly-modified concept vehicles based on the 2025 LandCruiser (Prado) and 4Runner. Nearing completion, the Land Cruiser ROX Concept is a product of Toyota’s Calty Design Research studio across its two campuses in Newport Beach, California and Ann Arbor, Michigan. And clearly the West Coast team’s surf-side location has been an influence on its development. Taking a gas axe to the rear of th…

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