The European Commission today began formal proceedings against Chinese online marketplace Temu for a possible breach of the EU’s Digital Services Act (DSA). The platform, which was founded by PDD Holdings in 2022, is under investigation in areas linked to the sale of illegal products, the potentially addictive design of the service, such as game-like reward programmes that might encourage addictive behaviour and impact users’ wellbeing, the systems used to recommend purchases to users, as well as data access for researchers. The decision comes after Temu was asked to reply to Commission questi…