Although we live in an increasingly data-driven world, most companies don’t operate data-driven business models. The virtuous circle of network effects driving the success of enterprises like Alphabet, Meta, and Amazon aren’t available to organizations selling traditional products and services. However, the tools to get more from the proprietary data you generate from everyday business processes are becoming widely accessible, and could help your company develop a competitive edge. As markets become more competitive, building a defensible moat from data can make all the difference. McKinsey es…