Photo byCarlos Muza onUnsplash In the world of e-commerce, the fast-paced industry dynamics are impacting investor criteria, transforming them as companies adapt and compete in an increasingly competitive global environment. VC firms focused on e-commerce look at more than traditional yardsticks like top-line revenues. Instead, they are evaluating less conspicuous areas. As the industry moves forward, the focus is shifting towards efficiency and understanding the nuances of operations. Investors review how founders navigate the intricacies of operations to project sustainability in the long te…