Nvidia Corp’s (NASDAQ:NVDA) strategic expansion into custom AI chip design presents a formidable challenge to Broadcom Inc (NASDAQ:AVGO) and Marvell Technology, Inc (NASDAQ:MRVL), significant players in the custom silicon market. By establishing a new business unit to craft specialized chips for cloud computing and advanced artificial intelligence (AI) applications, Nvidia is leveraging its dominant position in the high-end AI chip market to enter a rapidly growing sector. This move is particularly significant given Nvidia’s existing control over approximately 80% of the high-end AI chip marke…