“Innovate or die,” Peter Drucker’s 1985 exhortation on the importance of constant reinvention, was great business advice for the last 40 or so years. But things have gotten a little more complicated now, as the large-scale roll-out of generative artificial intelligence (GenAI) has introduced the need for a multidisciplinary approach to innovation. Today, it is not enough just to innovate within one’s own vertical; to truly exploit the power of GenAI to transform workflows and drive competitive advantage, CIOs need to look outside their own organizations to get the scale, domain expertise, and …