Morrisons has announced it will match the price offered at Aldi and Lidl on hundreds of its products. Trying to win back customers from the German challenger supermarkets, Morrisons will check its prices on selected products against the rivals twice a week. From today, Morrisons will mark more than 200 products on its shelves as being the same price or lower as the two discount stores. This only marks a sliver of the products on sale at the supermarket, however. Morrisons said it selected the items in the price match guarantee as they were things shoppers buy a lot of. Shoppers shouldn’t expec…
