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Aston Villa are looking to follow the example of the likes of Bayern Munich with their latest money-making scheme. Next season will be a particularly lucrative one for Villa. In addition to qualification for the Champions League, they have also signed two new £20m-a-year sponsorship deals with Adidas and Betano. They followed that up this week with the announcement that they had renewed their partnership with sleeve sponsor Trade Nation. That deal will likely be worth double the existing arrangement. Commercial revenue is crucial to Villa, who are limited to living within their means because o…

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