What precedes modern warfare? A lofty and grave sermon from, more often than not, a Western head of state. Lyndon B. Johnson’s 1964 Speech to Congress (ahead of Vietnam). George W. Bush’s 2003 Address to the Nation (pre Iraq). Barack Obama’s 2011 Speech on Libya. The list goes on. Uniting these verbal landmarks is a distinct mechanism and message: we are saving you from yourselves, saving you from the Communist Viet Cong, saving you from Saddam Hussein and Gaddafi. The West has mastered the craft of this PR game – just look at its colonial and post-colonial CV. The most recent addition to that…