Generating and maintaining awareness is notoriously challenging for small businesses, often working with limited in-house resources and without the budget for external marketing support. In fact, recent research found that 67% of small business founders considered marketing and sales support one of their biggest challenges, with marketing budgets one of the first to see cuts in difficult conditions. But generative AI (genAI) could answer this challenge, unleashing a new wave of creativity for smaller businesses. For example, it can help generate ideas for brand-building content and optimise ma…