Supermodel Bella Hadid is trying to change the way we smell. The supermodel and influencer announced on Instagram Tuesday the launch of her fragrance brand, ‘Ôrəbella, with three debut scents available for sale on May 2. The brand claims it will pioneer “the skinification of fragrance,” with a first-of-its-kind biphase formula that must be shaken to be activated. The alcohol-free fragrances were developed in response to Hadid’s “sensitivities to traditional alcohol-based fragrances.” The fragrances instead feature a skin-nourishing layer that includes hydrating snow mushroom and a moisturizing…