Our special guest is Boilermaker Alliance CEO Dave Neff. The discussion will center around Purdue’s exclusive collective’s role moving forward after the May 23 decision in the House v. NCAA case. More on the Purdue Bourbon(Excerpt from Tom Dienhart’s story on it) Purdue fans can toast the basketball team’s run to the 2024 national championship game with a special edition spirit: The Alliance Bourbon. West Fork Whiskey Co., is collaborating with the Boilermaker Alliance, Purdue’s exclusive NIL collective, on the project. For every bottle of bourbon sold, West Fork will contribute 25 percent of …