A new AI company that spent $1.8 million on the domain name alone has released a trailer for it’s newest product, and internet users have described it as “universally hated” and “dystopian”. “This pre-seed AI startup spent $1.8m to buy the https://friend.com domain,” one user on X explained. A trailer was released Tuesday by the AI company Friend, which advertises a wearable pendant fueled by artificial intelligence that, with a click of the button, ostensibly provides companionship to its wearer. The comments section on Youtube shows near-unanimous hatred. “What type of dystopian hellhole is …