As GPT-4 passes the Turing test, Microsoft pushes its AI assistant Copilot into enterprise products, and as Google announces the availability of the Gemini app on mobile phones in Italy, CIOs are studying gen AI technology to stay up-to-date — but without being distracted by either technological excitement or commercial propositions. “Generative AI can bring many benefits, but it can’t be adopted without appropriate considerations,” says Massimo Carboni, CTO and head of the infrastructure department at GARR, the broadband network dedicated to the Italian research and education community. “The …