As data and analytics become the beating heart of the enterprise, it’s increasingly critical for the business to have access to consistent, high-quality data assets. Master data management (MDM) is required to ensure the enterprise’s data is consistent, accurate, and controlled. MDM is a set of disciplines, processes, and technologies used to master an organization’s master data, or data about business entities or objects around which business is conducted. Customer relationship management (CRM), supply chain management (SCM), and compliance all have one thing in common: they rely on an integr…