AdTech, or advertising technology, encompasses the software and tools that enhance the management, delivery, and effectiveness of online ads. This multifaceted industry includes demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), which optimize ad spending and target the right audiences. With investments in data, automation, and AI surging, the AdTech market is projected to expand at a CAGR of 22.4% by the decade’s end. In this flourishing landscape, Magnite, Inc. (MGNI) leverages programmatic automation to optimize ad placements for publishers whi…