A look into the Big 3 artists of the different eras of Nigerian mainstream music since 1999. The “Big 3” is a novel term in the Nigerian music industry that came with the advent of social media and the international success of Afrobeats. The first set of artists the term will be coined to describe are Davido, Burna Boy, and Wizkid. Like in Hip Hop, what determines the biggest artists of a given generation is primarily commercial success and longevity. However, other factors often considered are catalogue, brand identity, fan bases, cultural impact, and influence. After achieving mainstream suc…