It’s estimated that upward of 70% of strategic partnerships end in failure, with some of the most commonly cited issues being unrealistic expectations, disagreement over objectives, and poor trust and communication. But when respective parties get the formula right, great value can be created far beyond what any one company can do alone. What’s the differentiator? Research from the University of Tennessee (UT) suggests the strongest alliances in business focus on finding collaborative solutions specifically tailored to the needs of each partnership. There’s a tendency for business relationship…