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Financial influencers, or finfluencers, as they are better known on social media, have seen a meteoric rise in the last few years. One third of Gen Z people now look towards these influencers, especially on TikTok, for financial advice, instead of traditional financial or portfolio advisors, according to research by Intuit Credit Karma. This has also led to the rise of financial TikTok, or FinTok. According to the above research, 52% of UK adults say they would be open to using a savings tip from social media, with trends such as penny saving, loud budgeting, 52-week challenge and no-spend wee…

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