Spotify Technology (NYSE:SPOT) shares are trading higher on Friday. The company announced a new multiyear partnership deal with podcast host Joe Rogan. “JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020,” Spotify said in a release. Spotify is expected to unveil the new deal soon, but there’s a chance negotiations may collapse, Bloomberg reported. Rogan, known for his extensive talk show, ranked as the most listened to in the US in Q3 2023, per Edison Research, whi…