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For the longest time, asking for a low or non-alcoholic beer in a pub in the UK or Ireland would be met with raised eyebrows. But the boozy perception of this part of Europe might need to be watered down, as sales of low-alcohol beer in the UK have doubled, amid the rise of a non-alcoholic version of Ireland’s national drink. Sales of booze-free and low-alcohol beer jumped from 650,000 hectolitres in 2022 to almost 1.3 million in 2023, according to data put together by drinks industry analyst IWSR. The UK, famous for its hangover-inducing ciders and warm, flat ales, is fast becoming a global h…

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