On Monday, Zeta Global (NYSE:ZETA), unveiled the Zeta Economic Index, a tool powered by artificial intelligence that scrutinizes consumer behavior. Wedbush analyst Dan Ives shared a snippet from CNBC’s Last Call, where David A. Steinberg, the CEO of the company, spoke about this development. What Happened: At the segment, Steinberg discussed the Zeta Economic Index, a novel tool that employs generative AI to analyze what the company described as “trillions of behavioral signals,” primarily focused on consumer activity. He said, “We’re feeding the real-world behaviors of over 240 million Americ…
