A man died after emergency services were called to a medical incident at a town centre shop. The East of England Ambulance Service was alerted just after 3.30pm yesterday to a medical emergency at Iceland, in North Street, Sudbury. Two ambulances, an ambulance officer vehicle, the Suffolk Accident Rescue Service and the East Anglian Air Ambulance were sent to the scene. A spokesperson said: “Sadly, despite the best efforts of bystanders and the crews an adult man was pronounced dead at the scene.” Police were called by the ambulance service at 3.42pm.